Behavioural Economics Primer: Availability bias

Crawford Hollingworth

This article gives an overview of the behavioural economics concept of availability bias, our judgement of the likelihood of an event, or frequency of its occurrence based on the ease with which examples come to mind.

Behavioural Economics Primer: Availability bias

Crawford Hollingworth The Behavioural Architects

Behavioural economics

This article is part of Warc's Behavioural Economics Primer.

We often judge the likelihood of an event, or frequency of its occurrence by the ease with which examples and instances come to mind.

More emotionally impactful, disastrous or memorable events are likely to be considered more probable. Things that are more commonly or vividly shown in the media; violent murders for example, or a disaster like 9/11, we tend to remember more than less noteworthy or salient news. A minor accident in the workplace or...

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