Ovo: Feel loved again
Principal authors: Jennifer Black and Britt Iversen, FabulaContributing authors: Thomas Bunnell, Fabula; Sarah Keegan, OVO Energy
Overview
This case study demonstrates how OVO Energy destabilised the UK energy market stronghold and acquired 52,078 new customers over an 6 week period by championing customer needs and unlocking people before profit.
- OVO was a young energy entrant needing to quickly grow their customer acquisitions in a sector of people locked in confusion and suspicion, and too apathetic to switch.
- OVO was repositioned as the champion of people, setting a new benchmark of value in a category that was...