Ovo: Feel loved again

This case study describes how Ovo Energy, an independent energy company, launched a campaign to showcase its people-centred approach, breakthrough the mistrust of the sector and grow its customer base.

Ovo: Feel loved again

Principal authors: Jennifer Black and Britt Iversen, FabulaContributing authors: Thomas Bunnell, Fabula; Sarah Keegan, OVO Energy

Overview

This case study demonstrates how OVO Energy destabilised the UK energy market stronghold and acquired 52,078 new customers over an 6 week period by championing customer needs and unlocking people before profit.

  • OVO was a young energy entrant needing to quickly grow their customer acquisitions in a sector of people locked in confusion and suspicion, and too apathetic to switch.
  • OVO was repositioned as the champion of people, setting a new benchmark of value in a category that was...

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