Allianz Retro campaign
Principal authors: Gordon Euchler, Benjamin Pleißner and Marei Wilke, Ogilvy Germany
The background
Allianz Germany - a household name that is losing customers
Allianz is by far the market leader in the German insurance market. As a matter of fact, every 4th German is a customer of this 30 billion € business1. Despite its established position Allianz is losing more customers than it is winning.
Whoever wins in the fast changing property & casualty market will win the future
The property & casualty sector is a key factor in Allianz's performance. It...