Age UK: No one should have no one at Christmas

This case study describes how Age UK, the UK's largest charity for supporting people in later life, partnered with John Lewis to combat loneliness at Christmas.

Age UK: No one should have no one at Christmas

Principal authors: Martin Beverley, Matthew Philip and Geraldine Ridgway, Manning Gottlieb OMD

Executive summary:

This is a story of how Age UK formed the perfect partnership with John Lewis to combat loneliness at Christmas.

The campaign dramatically raised awareness and created an emotional connection with the issue.

It got the public and the media talking about the issue and believing in the cause.

It galvanised support amongst politicians and in Downing Street.

It returned £2,263,277 in short-term financial value, a 34% ROME.

It inspired 12,236 people to enquire about...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands