Snickers: Thinking Like A Hollywood Blockbuster
Summary
This is the story of how a single film, featuring Rowan Atkinson's Mr Bean character as a bumbling Kung Fu artist, became globally famous; connecting with 1.85bn people worldwide, and driving over $70m in incremental sales for Snickers, the chocolate brand. Inspired by Hollywood blockbusters, the initiative reframed the brand's established 'You're not you when you're hungry' idea...