The pride of Yorkshire: how Plusnet's adverts transformed its fortunes, against ever-increasing odds
Overview
This paper charts over five years in the life of Plusnet, the Yorkshire-based broadband provider, from the development of its first ever national advertising in 2010, to its most integrated and innovative marketing campaign ever in 2015.
It's the story of a local brand come good – a niche player that suddenly found itself in the big leagues, competing against some of the UK's biggest...