Macmillan cancer support: making sure no one faces cancer alone, today or tomorrow
Summary
This paper tells the story of how Macmillan Cancer Support achieved record fundraising income at a new level of efficiency. The 'Not alone' campaign helped Macmillan achieve £96.7m of additional income from fundraising alone, even before adding in the financial benefits of the improvement in Macmillan's brand metrics and in its influence as an organisation. The profit ROMI was estimated to be about £2.40 for every £1...