How L'Oreal Paris Age Perfect transformed its fortunes by showing older women that they are still 'worth it'
Introduction:
In recent years the UK skincare category had become highly competitive and fragmented, and in 2014 it was declining in sales value. This paper will show how, despite having no new product development, L'Oréal Paris Age Perfect anti-ageing moisturiser made a come back by becoming the standard-bearer for a "forgotten" generation.
By harnessing a powerful insight, we shifted perception of L'Oréal Paris from a brand...