Coffee Vs Gangs: How A Strong Brand Purpose Changed Lives In Honduras And Changed Fortunes For Kenco
Introduction
The idea that brands can derive commercial gain from having a higher, socially-beneficial purpose has never been higher up the agenda. In 2015, Unilever reported that the brands in their portfolio with a social purpose were growing at twice the speed of others,1 whilst other studies by ex-P&G guru Jim Stengel and Millward Brown have also sought to put the commercial case for...