Visa: Check-In With Visa On TLC
Brand: Visa
Agency: Visa (in-house)
Channel: TLC/Discovery
Campaign Summary
Discovery Networks Latin America's case study promotes brand awareness and reinforces brand identity of Visa and its Premium Products and related benefits – particularly access to travel insurance and Visa's Luxury Hotel Collection. Driving Visa's overall desire to become the preferred paying method for travel in Latin America, the campaign presented the brand as the traveler's perfect companion throughout their trip planning process while traveling both domestically and internationally. Affording peace of mind, Visa card holders are assured of travel protection for...