Visa: Check-in with Visa

This case study describes how Visa partnered with TLC in Latin America to raise awareness of its premium offering to become the preferred method of payment for travel in South America.

Visa: Check-In With Visa On TLC

Brand: Visa

Agency: Visa (in-house)

Channel: TLC/Discovery

Campaign Summary

Discovery Networks Latin America's case study promotes brand awareness and reinforces brand identity of Visa and its Premium Products and related benefits – particularly access to travel insurance and Visa's Luxury Hotel Collection. Driving Visa's overall desire to become the preferred paying method for travel in Latin America, the campaign presented the brand as the traveler's perfect companion throughout their trip planning process while traveling both domestically and internationally. Affording peace of mind, Visa card holders are assured of travel protection for...

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