Verizon: #WhosGonnaWin
Agency: Wasserman
Year: 2015
- Verizon's objective was to dominate the social conversation around Super Bowl XLVIII and create PR-worthy buzz.
- The campaign accomplished this by receiving 475,906 mentions to #WhosGonnaWin, which reached a social audience of 791 million people.
Background
Verizon is one of the biggest sponsors of the NFL. With Super Bowl XLVIII taking place in New York City, home of Verizon headquarters, he company wanted to capitalize on this sponsorship to shift brand perception from a mobile service provider to a technology innovator. The resulting integrated activation had the following core objectives: