Nutri-Grain: Nutri-Grain BOLT
Brand: Nutri-Grain
Agency: Geometry Global New Zealand
Launch Date: November 2015
Background
Nutri-Grain had lost relevancy with its younger audience, sales were down and brand engagement at an all-time low. The objective was to turn this decline around and make the brand contextual again amongst teen males.
Insight
Nutri-Grain had lost its way with teens, and through connecting more with mums in recent years to tackle the sugar battle, had lost sight of its core teen audience.
Kellogg’s needed to drive the request for purchase by capturing the attention of 12-16 year...