Samsung preps for the marketing realities of VR

This event report outlines how Samsung, the electronics manufacturer, is attempting to drive progress in the virtual reality (VR) space.

Samsung preps for the marketing realities of VR

Geoffrey PrecourtWarc

"We've been focusing a lot on personal storytelling and how VR can enable that," David Eun, President/Samsung Electronics, Global Innovation Center, told an audience at the 2016 Collision Conference in New Orleans.

"VR is more than just entertainment and gaming – which are great. But it's also about communicating and really holding on to personal life experiences, and sharing with other people."

More specifically, VR is a new platform for marketers. And it's a pricey one as well – both in terms of content creation (production costs) and content...

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