Why we should welcome ad blocking

This article argues that by fighting against ad blocking, advertisers are actually exacerbating underlying problems within their industry and ignoring a clear message from consumers.

Why we should welcome ad blocking

Peter Field

Ad blocking is a phenomenon with far-reaching implications. As a response to intrusive digital advertising, consumers are sending a message to advertisers too important to ignore. The industry should welcome this message and think more seriously about how communications actually work. Bob Wooton, ex-chairman of ISBA, Alex Kozloff of IAB UK and the author Michael Bayler add their thoughts on this important issue.

Ad blocking has become a cause célèbresince Apple opened the mobile floodgates to blocking software last year. Much has been written about its explosive growth – most...

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