Could marketing for Good build better marketing teams?

This article examines the case of Pimp My Cause and makes the argument that marketing teams can use working for social causes as mutually beneficial training schemes.

Could marketing for Good build better marketing teams?

Steve WalkerPimp My Cause

When I was chief marketing officer at Sony Mobile, I found it comparatively easy to identify the learning and development needs of my team. However, it was much harder to find good, practical programmes that would allow them to develop their talents using real-world case studies.

So when I was introduced to Pimp My Cause through The Marketing Society's Marketing for Good initiative, I was struck by what an opportunity their unique position – connecting the marketing profession with charities – could provide for creating talent-development programmes...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands