Coca-Cola: The Emotisongs
McCann Worldgroup
Creative effectiveness
Coca-Cola created a new kind of content to share and communicate with others.
It's the shortest part of every song that can help us say exactly what we want to say.
We call them Emotisongs. Famous music videos were cut to their shortest expression (5 to 15 seconds), branded with Coca-Cola's logo and concept in the end, and uploaded to a platform for any user to have access to it and be able to use it in a digital conversation.
But Coca-Cola also gave users the chance to create Emotisongs from scratch with...