American Greetings: World's toughest job
Agency: MullenLowe
Creative effectiveness
In 2015, we told the Cannes Effectiveness story of how American Greetings (AG), a U.S. greeting card brand, created the second most shared video in the world in the month of April 2014.1
The world's toughest job campaign
To promote Cardstore.com, American Greetings' online resource for creating, personalizing, professionally printing and sending a greeting, we created #worldstoughestjob — a YouTube video designed to get people around the world to remember why "Mom" is so worthy of appreciation on Mother's Day.
We decided that the only way...