Hello bank! Hello play!
Agency: We Are Social
Brand: Hello bank!
Creative effectiveness
Hello bank! is BNP Paribas' mobile banking solution. To mark its 1st anniversary, Hello bank! wanted to launch a unique initiative and build a new experience to develop its brand preference and awareness, in an ever more crowded digital banking sector.
The easy solution would have been to sponsor music concerts like any other bank but since Hello bank! isn't your typical bank, we wanted to invest in the music field with a never-seen-before idea, in-line with the customer's behaviour and expectations.
Hello bank! isn't a typical...