MLC (Australia): Making retirement everyone's problem
Clemenger BBDO Melbourne
Background and cultural context
In the early nineties, the Australian government launched a compulsory superannuation scheme.
It was designed to help all Australians have a retirement nest egg to be accessed in their later years.
It has long been lauded as visionary, responsible policy.
This 'clip the ticket' system takes 9.5% out of each and every pay cheque, and has led to high levels of retirement savings compared to most developed countries1.
The danger of being kind-of-sorted
The success of Australia's superannuation scheme has also raised a significant challenge....