Bank of New Zealand: $hred
Colenso BBDO
Objectives
In the six months leading up to our campaign, BNZ were seeing a steadily declining trend in the value of mortgage applications.
BNZ – Total Home Loan Application Values – March - September 20141
But the Home Loan market was booming. In the 18 months to April 2015, "systems growth" (a measure of the total value of the Home Loans market) was at 7.9%.2 There were some key reasons BNZ was not getting its fair share:
- The market leaders were outspending us by nearly four times and our share...