Quatro Patinhas NGO and Purina: Priceless pets

This case study details a campaign from the Brazilian NGO Quatro Patinhas in partnership with pet food brand Purina, to encourage the public to adopt rather than buy new, through an emotional video and location campaign to show prospective owners participating shops.

Quatro Patinhas NGO and Purina: Priceless pets

NBS

Summary

The World Health Organization estimates that there are 30 million abandoned cats and dogs in Brazil*, meaning that shelters have become overcrowded and dirty. But despite this, many people still opt to buy a new pet instead of adopting one.

To launch the project an action was raised in pet shops where animals for sale were replaced by animals for adoption. The catch? This exchange was not announced. Through hidden cameras, we can see the surprise when people find out that those animals are as beautiful and lovely as the purebred...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands