How financial brands can target millennials in China, India, and emerging Asia
Kunal Sinha
Money means different things to different people. So it does, when we consider its relationship with Asian millennials, where different philosophies around independence, financial goals and supporting family to their Western counterparts require different approaches from financial brands.
For starters, one size does not fit all. This is a generation that spans millions of individuals between the ages 18-35. The youngest are in university, while the oldest well into their careers, starting families and businesses. Their mindsets are diverse, their financial goals, need and maturity vastly...