Five ways to improve media design - inspired by Uber, Airbnb and British Cycling

Jo Bowman

This event report offers five tips for better media design in a digital world, based on examples from 'disruptive' and innovative brands such as Uber, Airbnb and British Cycling.

Five ways to improve media design – inspired by Uber, Airbnb and British Cycling

Jo Bowman

Media planning needs to be revolutionised in the same way that Uber has shaken up the taxi industry and Airbnb has transformed hospitality, Ana Andjelic Global Strategy Director at Havas Lux Club told the INTERACT 2016 conference held recently in Lisbon. Havas Lux Club helps fashion and lifestyle brands adapt to the digital economy.

Andjelic said brands and their agencies had to lose their obsession with achieving huge reach – and with using technology to follow consumers in the hope of moving them along...

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