All eyes on Asia's halal beauty market: What brands need to know

This report investigates the nuances of the halal beauty category in Asia, which is home to more than 60% of the global Muslim population, and offers insight into the psychology of the path to purchase for Muslim women.

All eyes on Asia's halal beauty market: What brands need to know

Elison Lim

The global Muslim population is expected to reach 2.6 billion, or 30% of the total world population, by 2050. By 2019, the annual global spending by Muslim consumers will reach an astronomical US$73 billion. Such growth – both in population and spending power – is making companies all over the world think more seriously about reaching the Muslim market.

Much of the action surrounding the growing Muslim market will take place in Asia, given that South Asia and Asia Pacific is home to 62.1% of...

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