Point of view: The rise of ACGN culture

This article explores how the 2D world of ACGN (animation, comic, game, and short novel) is starting to merge with more traditional culture in China.

Point of view: The rise of ACGN culture

Edward Bell FCB Greater China

Across North Asia, the murky, semi-closeted 2D world of ACG (Animation, Comic, Game - and now also 'N' for short novel) is aggressively taking territory from the 3D world of traditional culture by breaking down the walls that have kept them apart. And it is profoundly changing the way that brands are behaving.

The world of cosplay - anime that originated from Japan - is not new. Living in Shanghai as I do, from time to time I see adult elves and fantasy warriors somewhat self-consciously...

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