3D visualisation for online retail: factors in consumer behaviour
Andrew Wodehouse
University of Strathclyde
Mohammed Abba
Urban Cribs Limited
Introduction
The effect of online environments on consumer behaviour is a critical consideration for market research. Online shopping provides a highly convenient and increasingly prevalent platform for the delivery of the catalogue shopping experience, and retailers have continued to innovate, with the use of avatars, images and virtual exteriors to contextualise products (Alreck et al.2011). Increasing the level of surrounding context, such as service representatives and co-shoppers, has been highlighted as an important factor in improving presence in the virtual...