Fuelling sales: How Shell put the thrill back into filling up

This event report describes how Shell, the car fuel retailer, developed a mobile game to increase sales in the UK.

Fuelling sales – how Shell put the thrill back into filling up

Jo Bowman

Shell UK developed a game that bored motorists could play while they filled up with petrol, putting excitement into one of life's less interesting activities and helping Shell sell more fuel.

The project was a finalist at the Data Creativity Awards held at the I-COM Global Summit, held recently in Seville. The awards were designed to recognise the most creative people and companies achieving business value and, ideally, competitive advantage, for their clients by leveraging value from data.

David Lloyd, head of data strategy and insight...

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