Banking on data: How Barclays tailors services to individuals in Africa

This event report explains how Barclays, the bank, has used data in three different ways to improve its sales ad customer service in South Africa.

Banking on data – How Barclays tailors services to individuals in Africa

Jo Bowman

The personalised service on which the Barclays brand was built has been put under pressure as the business has grown. To counter this trend in South Africa the bank has been using data and web technology to bring back personalisation – and improve take-up and satisfaction with its services.

This project was an award winner at the Data Creativity Awards held at the I-COM Global Summit, held recently in Seville. It took prizes in the Emerging Market Regions and the General categories of the awards,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands