Ad Venture: On the brands partnering with startups and reaping the rewards
Ryan Dinger
While there's risk involved in working with an unproven partner, a new study reveals a number of brands are partnering with startups and reaping the rewards
The startup market is a volatile one. Nine out of every 10 new ventures fail, according to an analysis by CB Insights. Hectic, often unstable, startups — some of which disappear virtually overnight — can be risky partners for established companies. But startups are sometimes tiny whirlwinds of innovation and creative thinking that can solve problems in ways larger companies...