Social data helps Target re-target swimwear

This event report demonstrates how Target, the retailer, used social-media data to help drive an increase in sales of its swimwear and related products.

Social data helps Target re-target swimwear

Stephen Whiteside

While some marketers are only dipping a toe into the ocean of social-media data now available to brands, Target already has leveraged this information to fuel double-digit sales growth for its swimwear business.

"Our [swim] business has grown 15% over the last couple of years, and we're now the number-one share as a result of these shifts," Kristi Argyilan, Target's SVP/Media, Guest Engagement & Measurement, revealed at VentureBeat's Marketing.FWD Summit 2016.

"So, if you're looking for business results, that's a really great case of where we listened to what the guest was...

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