How Marriott caters to the needs of millennials
Brian Carruthers
Over the years Marriott International has amassed a diverse portfolio of 19 hotel brands and the addition of Starwood, acquired in April 2016, will make it the world's largest hotel chain with some 5,500 properties around the globe. Speaking at the Guardian Changing Media Summit, held in London in March 2016, before the acquisition was confirmed, David Beebe, VP/global creative & content marketing at Marriott International, said the question he was most often asked by Starwood customers was about what would happen to the loyalty program (the Starwood Preferred Guest...