How Jeep is helping Australians' spirit of adventure become a reality
Background
Jeep is leveraging its long-held association with adventure to stand out in Australia's fast-growth SUV market. Its current Grand Land campaign not only promotes a spirit of adventure, it will also end up with one Australian owning a piece of land where they live the very lifestyle that's being promoted by the brand.
The timing is right. Sales of SUVs in Australia are currently soaring. According to the Australian Bureau of Statistics (ABS), they now make up more than a third of the country's new car purchases (35.4%)....