#GivingTuesday: The day the world gives back
Agency: Havas PR
Creative effectiveness
#GivingTuesday 2012 was entered in the 2014 Creative Effectiveness Lions.
Key points from that submission:
Building on Black Friday and Cyber Monday, the first annual #GivingTuesday was held on Nov. 27, 2012. Leading up to that day, the #GivingTuesday team created educational materials, toolkits and social media buzz to achieve the following objectives:
- Position #GivingTuesday as the official kickoff to the holiday giving season
- Increase awareness of and participation in #GivingTuesday among individuals, businesses, nonprofits, thought leaders, policymakers and media
- Educate, inspire and celebrate generosity with a diverse...