Plan Norway: #StopTheWedding
Agency: Trigger Oslo
Brand: Plan NorwayAdvertiser: Plan NorwayCountry: Norway
Objectives
Plan Norway is a NGO working for girls' rights. In 2014 they wanted to raise awareness on child marriage and its consequences. Every day 39,000 girls become child brides. (This number have since the campaign ris They are forced to leave school before they complete their education, and are subject to physical and psychological violence, sexual violence and rape. They become susceptible to HIV infection and are often subject to very early pregnancies, which can be life threatening for mother and child. The moment a...