No Somos Delito (We Are Not Crime): Holograms for freedom

This case study shows how No Somos Delito, a Spanish citizen rights organisation, highlighted the need to reform the nation's laws with an experiential campaign.

No Somos Delito (We Are Not Crime): Holograms for freedom

Agency: DDB Spain Madrid

Brand: No Somos Delito (We Are Not Crime)Advertiser: No Somos Delito (We Are Not Crime)Country: Spain

Creative effectiveness

Since 2014, Spanish government, backed up by an overall majority in Congress and Senate, designed a group of measures and law reforms, commonly known by the population as "The Gag Law". Ultimately, Spanish Congress passed this law on 2015, March 26th.

A panel of human rights experts from the United Nations said they were concerned about the Public Security Law and the Penal Code initiatives, which...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands