Land Rover Philippines: The test drive billboard

This case study shows how Land Rover, a car brand, created an activation campaign based around an interactive billboard.

Land Rover Philippines: The test drive billboard

Agency: Y&R Singapore

Objectives

Commercial Objective

A 618,000 Peso investment to give the results of an 8,500,000 PESO investment.

Luxury car brands spent on average PHP 8.5 Million (USD 185,064.67) for media placements in 2015 to promote their brands and get people to visit showrooms.1For Land Rover's launch of the new Evoque, all we had was a little over half a million pesos. As a brand that represents going above and beyond, we decided that a small budget shouldn't get in the way of having one of the most successful launches...

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