The Lost Dogs Home: Adopt a human

This case study shows how Shelter Dogs, an Australian animal adoption organisation, increased its brand awareness by bringing the adoption process direct to parks in an event-based campaign.

The Lost Dogs Home: Adopt a human

Agency: GPY&R Melbourne

Brand: The Lost Dogs HomeAdvertiser: The Lost Dogs HomeCountry: Australia

Objectives

This is not the story of getting people to go to an animal shelter to rescue a dog. Rather this is the story of Shelter Dogs, originally from the Lost Dogs Home in Melbourne, adopting Office Workers. Saving them from a life chained to their desks, buried in their cubicle farms.

Animal Shelters have a terrible image problem. People perceive them as cramped, morbid and depressing places, filled with dogs that are sick, untrained and aggressive. Broken...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands