The Lost Dogs Home: Adopt a human
Agency: GPY&R Melbourne
Brand: The Lost Dogs HomeAdvertiser: The Lost Dogs HomeCountry: Australia
Objectives
This is not the story of getting people to go to an animal shelter to rescue a dog. Rather this is the story of Shelter Dogs, originally from the Lost Dogs Home in Melbourne, adopting Office Workers. Saving them from a life chained to their desks, buried in their cubicle farms.
Animal Shelters have a terrible image problem. People perceive them as cramped, morbid and depressing places, filled with dogs that are sick, untrained and aggressive. Broken...