U.S. Center for Disease Control (CDC): Tips from former smokers campaign - Saving lives one quit attempt at a time

This case study shows how the Center for Disease Control (CDC), the US national public healthcare institute, encouraged people to stop smoking with an integrated campaign.

U.S. Center for Disease Control (CDC): Tips from former smokers campaign - Saving lives one quit attempt at a time

Agency: Arnold Worldwide

Objectives

Despite the fact that smoking rates have reached record lows, tobacco use is still the single largest preventable cause of death in the United States. Over 1,300 people are killed every day by tobacco-related disease. For every person who dies from tobacco use, another 30 Americans continue to suffer with at least one serious tobacco-related illness. 16 million live with crippling health consequences caused by smoking, and that number has doubled in the last four years....

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