National Football League: Listen - Help end domestic violence and sexual assault
Agency: Grey New York
Brand: National Football LeagueAdvertiser: National Football LeagueCountry: USA
Objectives
During the 2014-15 season, the NFL has found itself in the headlines for what was deemed a failure to adequately respond to acts of domestic violence and sexual assault by its players. At the end of the year, a vote conducted by the Associated Press named the NFL's troubles with domestic violence the top sports story of 2014.1
The NFL has activated partnerships with NO MORE and the Joyful Heart Foundation, spreading...