- Smartphones are the main medium: 60% of users say their device has completely changed how they view photos.
- Images are a powerful way to make connections, and the platform has caused many users to see the world differently, expecting quality.
- Instagram images create different perceptions from other platforms; the modern scrapbook, it allows users to create an emotional legacy that viewers can then experience.
- Many users feel empowered by the platform, inspiring people to see and do more, and helping 53% of them to discover new content....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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