Vodafone: Between us
Bediz Eker and Arif Emre Perçin
Executive Summary
Violence against women is one of the major issues in Turkey.
Over the last decade, 5,813 women were murdered in Turkey. Just in 2014, 132,000 women were subject to domestic violence by their families.
No one was helping them when the act of violence was happening. Vodafone decided to do something about it, creating the "Red Alarm" application. An app, hidden as a smartphone flashlight, when downloaded, could alert for help without the offender knowing about it.
Vodafone needed to create a communication as secretive as the app itself...