NHS, Mind Charity, Carers UK: #LoveYourNHS

This case study describes how Magnafi, an ad agency, launched a pro bono #LoveYourNHS campaign to improve morale within the National Health Service (NHS) in the UK and raise money for its partner charities.

NHS, Mind Charity, Carers UK: #LoveYourNHS

Simon Lewis and Nick Entwistle

Executive Summary

Together with the Lewisham and Greenwich NHS choir, we created a campaign with the aim of raising money for the charities Carers UK and Mind. With all of the bad press surrounding NHS strikes and seemingly constant cuts, we took the opportunity to raise morale within the organisation and give them and their partner charities something to smile about.

As a result, we developed a pro bono campaign to promote a positive image of the NHS to the public and help them get to Christmas Number 1....

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