NHS, Mind Charity, Carers UK: #LoveYourNHS
Simon Lewis and Nick Entwistle
Executive Summary
Together with the Lewisham and Greenwich NHS choir, we created a campaign with the aim of raising money for the charities Carers UK and Mind. With all of the bad press surrounding NHS strikes and seemingly constant cuts, we took the opportunity to raise morale within the organisation and give them and their partner charities something to smile about.
As a result, we developed a pro bono campaign to promote a positive image of the NHS to the public and help them get to Christmas Number 1....