From Zero to Hero: How Rolls-Royce took flight on social media
Beverley Mail and Anna King
Campaign details
Brand: Rolls-RoyceBrand owner: Rolls-Royce Holdings plcLead agency: You AgencyCountry: United KingdomIndustry: Industrial & manufacturingChannels used: Social mediaMedia budget: Up to 500k
Executive Summary
This case study describes the launch of a hugely influential engineering company into the world of social media.
As a household name, active in over 50 countries, Rolls-Royce was known and loved worldwide. However, it was often confused with Rolls-Royce motor cars and has the reputation...