Nesquik: Mamapedia
Aakriti Goel and Tahaab Rais
Campaign details
Brand: NesquikBrand owner: Nestle & General Mills CPW (Cereal Partners Worldwide) Lead agency: FP7/DXB (Part of McCann Worldgroup)Country: United Arab EmiratesIndustry: Breakfast cerealsChannels used: Content marketing, Online video, Packaging & design, Point-of-purchase, in-store, Product placement, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
Breakfast cereals for children in Saudi Arabia, such as Nesquik, were perceived to have low nutritional benefits, especially compared with traditional Arab food. They weren't considered to be too...