Jameson Irish Whiskey: St. Patrick's Day social campaign
Campaign details
Brand: Jameson Irish WhiskeyBrand owner: Pernod RicardLead agency: 360iContributing agencies: PhearCountry: United StatesIndustry: Spirits & liquorsChannels used: Internet - display, Internet - search, Mobile & apps, Online video, Social mediaMedia budget: 3 - 5 million
Executive Summary
Jameson Irish Whiskey is a beloved brand, with double digit year-over-year growth drive primarily by advocates of the brand (current drinkers and bartenders). In an increasingly competitive landscape, due to the...