Jameson Irish Whiskey: St. Patrick’s Day social campaign

This case study indicates how Jameson, a whiskey brand, developed a campaign to engage locally with US consumers and bars to increase sales and brand awareness.

Jameson Irish Whiskey: St. Patrick's Day social campaign

Angie Arner, Marisa Zupan and Orli LeWinter

Campaign details

Brand: Jameson Irish WhiskeyBrand owner: Pernod RicardLead agency: 360iContributing agencies: PhearCountry: United StatesIndustry: Spirits & liquorsChannels used: Internet - display, Internet - search, Mobile & apps, Online video, Social mediaMedia budget: 3 - 5 million

Executive Summary

Jameson Irish Whiskey is a beloved brand, with double digit year-over-year growth drive primarily by advocates of the brand (current drinkers and bartenders). In an increasingly competitive landscape, due to the...

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