Tesco: Basket dating

This case study explains how Tesco, a supermarket brand, launched a Valentine's Day campaign based on digital video in the UK.

Tesco: Basket dating

Becky Dailey

Campaign details

Brand: Tesco Brand owner: TescoLead agency: BBHContributing agencies: BlueCountry: United KingdomIndustry: Supermarkets & grocery storesChannels used: Social mediaMedia budget: Up to 500k

Executive Summary

Background:

As the nation's biggest supermarket, Valentine's Day represents one of the big marketing peaks of the year for Tesco. As one of the 'big four' (Tesco, Sainsbury's, Asda and Morrisons), we had a task to create cutthrough content for Tesco that would both entertain and differentiate us from the competitor white noise.

Goals:...

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