KFC: 50 years of KFC
Saskia Jones
Campaign details
Brand: KFCBrand owner: YUMLead agency: BBHContributing agencies: BlueCountry: United KingdomIndustry: Restaurants & takeawaysChannels used: Online video, Outdoor, out-of-home, Social mediaMedia budget: Up to 500k
Executive Summary
The challenge
The challenge was to celebrate 50 years of iconic KFC tastes (the Original Recipe and Zinger) but do it in such a way that it felt modern and forward looking, not harking back to the past - in order to gain the engagement and attention of our audience...