KFC: 50 years of KFC

This case study shows how KFC, a fast-food restaurant chain, used a social media competition celebrating its 50th anniversary to increase its brand awareness among young people in the UK.

KFC: 50 years of KFC

Saskia Jones

Campaign details

Brand: KFCBrand owner: YUMLead agency: BBHContributing agencies: BlueCountry: United KingdomIndustry: Restaurants & takeawaysChannels used: Online video, Outdoor, out-of-home, Social mediaMedia budget: Up to 500k

Executive Summary

The challenge

The challenge was to celebrate 50 years of iconic KFC tastes (the Original Recipe and Zinger) but do it in such a way that it felt modern and forward looking, not harking back to the past - in order to gain the engagement and attention of our audience...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands