Tesco Spookermarket: Helping the UK celebrate at Halloween
Campaign details
Brand: TESCOBrand owner: TESCOLead agency: BBHCountry: United KingdomIndustry: Supermarkets & grocery storesChannels used: Content marketing, Social mediaMedia budget: 500k - 1 million
Executive Summary
Help the UK public celebrate Halloween
In 2015 the clamour for Halloween couldn't be ignored, however, data proved, unlike their American cousins, Brits were still figuring out how to make the most of this holiday.
Consumers' desire to celebrate, was clearly not matched by their know how, presenting the opportunity for...