Tesco Spookermarket: Helping the UK celebrate at Halloween

This case study shows how Tesco, a supermarket chain, successfully drove brand awareness in the UK by immersing customers in a Halloween experience not only online but also in store.

Tesco Spookermarket: Helping the UK celebrate at Halloween

Damola Timeyin

Campaign details

Brand: TESCOBrand owner: TESCOLead agency: BBHCountry: United KingdomIndustry: Supermarkets & grocery storesChannels used: Content marketing, Social mediaMedia budget: 500k - 1 million

Executive Summary

Help the UK public celebrate Halloween

In 2015 the clamour for Halloween couldn't be ignored, however, data proved, unlike their American cousins, Brits were still figuring out how to make the most of this holiday.

Consumers' desire to celebrate, was clearly not matched by their know how, presenting the opportunity for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands